Choove will add 3 more brand new apartments in Milan, Zona Brera in the following weeks to its portfolio of serviced apartments in Milan. These serviced apartments will consist of 1 studio apartment and 2 one bedroom apartments. They will be fully furnished and dotted with all the details such as fresh towel and bed sheet sets, LCD TV, fully equipped kitchen. We know you would like to stay connected with your loved ones while you are in Milan and share your experiences with them in real time, therefore the broadband internet connection will be present in these new serviced apartments free of charge, as always. As Brera Area is by far the most popular area in Milan you can send us your booking requests in advance by using the “Quick Request Form” located on our homepage, www.choove.com.

Choove – Choose Before You Move

Serviced apartments were born as an alternative to traditional hotel accommodation for people who travel with their families and for business professionals who need an accommodation for a longer time then traditional leisure clients. The main advantages of serviced apartment rentals are the total price per stay which is much lower compared to a hotel or a residence (if you stay more than 6 nights), the privacy that an apartment suite can deliver (as you will not need to go through the reception desk in order to invite guests to your room), the total space that you cannot find in a hotel room (unless you stay in the presidential suite) and the availability of a kitchen which would allow you to save money from going out to eat everyday. This segment of the accommodation market is being answered by respected hotel chains in developed markets such as the US, the UK and Asia with special brands created for short term travelers. However, if you look at the product they offer, you will feel that it is not that different than a typical residence, which we believe is generally a monotone and depressing form of accommodation.

We have created the Choove brand in order to offer the people who have the same needs like we had when we were moving to a new city. You might be moving to Milan to study or to work, or for a completely different reason. In any case, we want you to enjoy this beautiful city as much as we do! As Choove, we offer our clients an experience which makes them feel more comfortable and happy with our selected serviced apartment suites located in different central locations of Milan. We make sure that every apartment in our portfolio delivers a different set of emotions so that our clients, whom we believe are all different from each other, can choose an apartment which would answer their exact needs, rather than answering them with a single monotone product. Our company name Choove comes from our company motto "Choose Before You Move" which actually is one of the main advantages we give to our clients by providing them with accurate information, photos and ratings, so that they will not have any doubts or difficulties while making their selection. Our serviced apartment suites come full with fresh towel sets, bed sheets and amenities such as hairdryers that you would find in a hotel room. Our prices include utility consumption, building expenses and broadband internet connection. All these privileges can be yours starting from as low as 60Euro per night. For more information please contact us at info@choove.com.

We would like to welcome you and hope you will find what you are looking for.

Kind Regards,

Choove Team

Milan, one of the most polluted cities in Europe, is making efforts to change that reputation it’s newest step in environmental action. The city will open its first zero-emission hotel, in spring 2010, with the help of Japanese technology and local green energy to cut its carbon footprint.

The new hotel, Hotel Milano Scala, will be located in the heart of Milan, Italy’s financial centre, and will avoid emitting nearly 420 tons of carbon dioxide (CO2) a year. Every effort counts in a city with annual CO2 emissions of about 7 million tons. This will hopefully mark the new trend with building development  in the financial and fashion capital.

Says Vittorio Modena, the author of the 12-15 million euro project, told a news conference:  ”We are the first zero-emission hotel in Milan, one of the most polluted areas in Italy and probably in Europe … We will not contribute to pollution.”

Mitsubishi Electric has developed technology that will allow the hotel to be CO2-neutral. This technology does not burn fuel for heating. It combines making hot water with air conditioning, and will be powered exclusively from renewable sources.

The four-star Hotel Milano Scala will be managed by Maurizio Faroldi and will seek environment-friendly suppliers for all its needs, from soap to furniture. It will charge around 400 euros a night and thus will target well-heeled clients and mostly foreigners.

“We want to communicate diversity, commitment to save the environment and we want to be chosen for these values,” Faroldi said.

The Radisson Blu Hotel in Milan is set to open in Q1 2010. Owned b the Rezidor Hotel Group, the once Chedu Milan will rebrand its 250 rooms to the Radisson Blu.

Says Kurt Ritter, President & CEO of Rezidor: “Milan is a key market for us. The city is one of the world’s fashion capitals, and we are delighted to be present in town with our chic, contemporary and design orientated core brand Radisson Blu.”

This marks the second property that the Rezidor group owns in Italy, the second being the Radisson Blu Hotel in Rome (232 rooms).

The Radisson Blu Hotel in Milan is located north of the city centre, near Milan’s two trade fairs. The 250 guest rooms (37 m2 average) have an Asian Italian style and were designed by the well-known Indonesian firm Jaya & Associates. Extras to the rooms include limestone bathrooms, flat screen TVs and Radisson’s signature free high speed internet access.  The hotel also include a restaurant, a trendy lounge bar, a spa and indoor swimming pool and nearly 800 square metres of meeting and conference space.

The amenities make for a perfect hotel for your business needs: near the trade fair and everything available to finish your business including high speed internet and a conference room, and then you can relax in the spa.

Press from around the world:

Fortune Magazine proclaimed it as one of the Best New Business Hotels in the World. The UK’s Daily Telegraph called it a “super-chic urban retreat” and Vogue UK proclaimed it as “the place to stay if you want to mix with the high fashion crowd in the Italian capital of style”. Under the First Class and Full Service Radisson Blu brand the hotel’s sophisticated image will be developed further and brought to new heights.

For hotel booking click HERE

Check back in the next months to book with Choove!

Christmas in Milan is a special event. The red carpets are layed, the lights and music start around the city and the Castle and the tree lights up the Duomo square.

The opening of La Scala (December 7th) brings on the beginning of the Christmas markets selling handmade goods and crafts from local artists and businesses.

what to do:

Tree Lighting at Piazza Duomo : Dec. 6 the Christmas tree will be lit at the Piazza Duomo at 18:00 (6 p.m.)

Fiera di Sant’Ambrogio – Piazza Sant’Ambrogio, Milan, Italy:  This Christmas street fair is held at the beginning of December during the annual celebrations of the Festa di Sant’Ambrogio and is named after Milan’s patron saint. Starting December 7th, market traders sell a wide-range of goods for the holidays. The market livens up and makes Milan festive for the holidays.

Castello Sforzesco christmas lights and light show – the castle lights up and at night you can catch christmas lights and music playing through speakers.

Oh Bei! Oh Bei! festival: Go to the Castello Sforzeco Dec. 5-8 for crafts, antiques, food and more.

So come to Milan and don’t miss out on the festivities.

Suggestion on where to stay:

The Westin Palace in Milan. They have a special Christmas Menu and a wellness package that will meet all your needs. It is located in the heart of Milans business district and gives you all the comforts and luxury that Westin resorts are known for. You will not be disappointed with this hotel.

Book your reservation at the Westin Palace HERE